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About Us

Founded in 1988, Zhejiang Haiwei Electric Appliance Co., Ltd. is a production-oriented enterprise integrating scientific research, design, development, production, and sales of motorcycle and automobile starter motors, front axle motors, industrial automation devices, intelligent robots, and power electronic components.

24-hour service
quality assurance
Convenient delivery
factory outlet

What We Do

Our main products include: automobile starters, motorcycle starter motors, front axle motors, ATV starter motors, scooter starter motors, marine starters, yacht starters, jet ski starters, universal gasoline/diesel engine starter motors, etc

Advanced Finishing Techniques

With the newly designed equipment and finishing techniques, HEOWO guarantees high quality of the electric appliances and shortens the time from product design to production, also to en-sure that the electric appliances could be used and maintained effectively.

Advanced Testing Instruments

The company will introduce advanced testing instrument to ensure the product quality to be stable and reliable. There are intellectualized motor automatic testing platform, electrical Rockwell Hardness tester, metallographic sample inlaying machines, salt mist experiment house, high-low temperature testing house, metallographic analyser, gear testing center, reliability performance testing platform, comprehensive performance testing platform and other overall testing systems and instruments.

Make-It-Better Management

Learn advanced management concepts to enhance the core competitiveness in all aspects. Introduce advanced management software to set up overall digital management system so as to realize the perfect upgrading of enterprises in modernization. At the same time if the enterprise hardware could maintain the same leading pace as the same businesses, they should also focus on enhancement of management and the cultivation of talents.

Core advantage - mastering core technology

The global leader in
motorcycle starter system solutions

From electromagnetic design to precision manufacturing, from material innovation to intelligent detection

Through vertical integration across the entire industry chain, including research and development, production, and sales, HEOWO achieves 100% independent control from core technology to end products, completely breaking international technological monopolies and promoting Chinese intelligent manufacturing to the global stage. Leveraging continuous investment in innovation and rigorous quality management, we have not only overcome "bottleneck" technical challenges but also redefined industry standards with leading solutions. We provide global customers with more efficient, reliable, and competitive products and services, leading the industry towards a new era of intelligence and high-end development.

Cutting-edge R&D drives industry innovation

Professional Motor Laboratory: Possesses full-process R&D capabilities including electromagnetic simulation, NVH analysis, and accelerated life testing

Patent technology barriers: covering high-torque magnetic circuit design, low-temperature brush materials, and impact-resistant gear sets

Customized response: Output a matching solution within 72 hours, adapting to all types of motorcycles, including street bikes, off-road bikes, cruisers, and more

Benchmark in Smart Manufacturing · Precise and Controllable Quality

Automated production line: high-precision winding equipment + closed-loop detection system

High-precision quality control: 0.01mm-level commutator precision control, verified in extreme environments from -40℃ to 95℃, with a certified start-stop life of 30,000 times

Zero-defect commitment: ISO/TS 16949 system certification, defect rate ≤200PPM (industry average is 500PPM)

Global Presence · Instant Service Response

Technology empowers channels: providing installation training and direct supply system for after-sales spare parts

Endorsement from leading customers: Providing original equipment manufacturing (OEM) services for over 20 global brands, including Daye, Chunfeng, Lifan, Segway, Longxin, and Qianjiang